5 tips to make your website faster
Scientific studies show that a web user’s tolerable waiting time for information retrieval is around two seconds. One...two... after that, patience wears off and page abandonment ensues.
Sluggish page load time not only affects your site’s page ranking, but it is also a factor between a positive and sour user experience.
To avoid slowness, here are five surefire ways to make sure your site is lightning-fast so you don’t miss out on conversions and potential leads..
1. Deliver Content Globally with a CDN
Say you want your content to be delivered worldwide. The time it takes for a piece of content to be delivered from its source to another point on the planet might take some time, but if you have a hosting provider with a CDN, your content will be delivered in the blink of an eye.
You can swiftly deliver content around the globe without having to worry about the latency between the browser and the server. You won’t lose customers to slow site speed.
2. Use Tag Managers to Improve Site Conversions
You probably use tags to track the activity of site visitors. While tags allow for insightful audience analytics, they can also result in slower page load time. Tags rely on outside resources, which might not always respond immediately, hence the need for tag managers.
3. Optimise Your Images
Have you ever encountered a web page where all the content loaded, except for the images? This common flaw is a result of unoptimised images, which are one of the main culprits to slow site speed — bulky images take up major bandwidth. But your marketing site won’t stand out without stunning imagery. What do you do?
For image optimisation, consider using an image compressor to automatically reduce image file size by removing extraneous metadata without sacrificing the quality of the image. This will result in fewer bytes a visitor’s browser has to download upon visiting your website.
As a rule of thumb for web upload, an image’s resolution should be set to 72 dpi and saved in JPEG format (or PNG for graphics like logos and illustrations).
Optimising the images uploaded to your site will drastically improve site load time by not bogging down your visitor’s browser bandwidth, and you won’t have to sacrifice gorgeous images that make your sites pop.
4. Choose the Right Theme
Not all WordPress themes are created equal. Despite how beautiful a site might look, a pretty front-end design is meaningless if the site fails to perform. Themes are often a few megabytes in size, which can result in your site moving like molasses. Another key element to improving site speed is deciding on a fast theme for your site.
Most themes have been reviewed and rated, so it’s up to you do research on what fits your marketing needs. Look for themes that have been optimised for various formats, like mobile devices, and also allow for needed functionality with site extensions, like plugins.
5. Leverage Browser Caching
To improve your site’s functionality, and ultimately its speed, it’s crucial to take advantage of browser caching. This will ensure that a visitor’s browser remembers your page’s resources, such as HTML, images, etc., so they don’t have to be downloaded every time they come back to your site.
By leveraging browser caching, all that data will be remembered by the browser each time the page is loaded by a visitor, thus resulting in faster page load time.
As you can see, there are many factors that can result in slow site speed. You may not have time to tackle all the technical aspects of making your site blazing fast. But by investing in a dedicated hosting platform, all the above and more can be attained without the hard work and time required to ensure your site is up to snuff.