Social media marketing – which platforms for your business?
If it isn’t on social media did it actually happen? Social media has become a ubiquitous part of our lives – initially entertainment and perhaps considered a ‘time waster’ by some, it is now an established information source and accepted place for business activity. Each person spends an average of 2 hours and 22 minutes a day on social networks and messaging. Your customers are on it so think of social media as part of the digital marketplace and include it as part of your marketing strategy. Social media platforms allow you to reach out to an identifiable target audience online and grow your business opportunities.
LinkedIn can be used to build a professional business profile – go beyond connecting for recruitment and connect with networks of skilled people for development. LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook. (Statista, 2019)
A business profile on Facebook and Instagram will allow you to create your own profile or page, network with others and share information (including promotions, images and video) in a less formal space than on LinkedIn. According to Hubspot (2020) Facebook is the primary content distribution channel for marketers today. Instagram is the leading visual platform.
Through your presence on these platforms you can attract followers, get new customers and develop your brand. All three platforms offer paid advertising to extend your audience reach – these ads appear in your target audience’s newsfeed and can generate new business.
Social media is both a blessing and a curse for businesses. It’s very easy to spend too much time working on social media marketing, but it’s also as important as ever. We can guide you through the initial set up of your pages as well as manage them on your behalf including content creation and posting.
Contact us today to see how we can help you grow your business with social media.
Production services with flair for the Insurance industry. Web, app, print, design, copy… anything to do with building your brand and marketing your Insurance business. We know your industry, but we know ours better.