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Top 4 reasons it's time to Invest in a Marketing Partner


The Marketing space is complex and continuously changing; having a specialised partner by your side will make a real difference. Look for a partner that understands your business and the intricacies of your industry so you can focus on what matters the most. Now that the end of the financial year is fast approaching, it’s one of the best times to review your marketing partner, and if you don’t have one yet, consider getting one!


Why do I need a marketing partner?

  1. Your business is growing
    If you are foreseeing significant growth this year, it’s time to get serious with your marketing. Employing the services of a marketing agency is a great starting point for ramping up your marketing activities. Working with a marketing agency will get you the perspective of experts so that you can create a rock-solid foundation for everything related to marketing. That can mean creating new marketing materials for a more consistent look and feel across your business or using new channels to reach a wider audience. Either way, the odds will be in your favour and you’ll be setting yourself up for success.

  2. Cost-effective creativity
    All-in-one in-house business operations have become an outdated concept. Outsourcing to a specialist is far more effective plus you’ll have access to creativity from professionals. Ensure that your chosen partner is a specialist in your industry. For instance, at Bark Productions, we solely cater to the insurance industry. This means we know marketing and importantly, we know insurance too.

  3. Your sales and marketing team carry out repetitive tasks
    It is common for sales and marketing teams to spend a good portion of their days carrying out routine tasks. Did you know that the average marketer spends around 16 hours a week on routine tasks, that's almost a third of their working hours. Employing a marketing agency will allow you to significantly cut down on the time spent on tasks that can be automated. At Bark Productions, we are a Platinum HubSpot Partner. We are highly experienced in setting up workflows with the aim of automating a series of tasks that will increase the productivity of your staff. This includes sending automated payment notices, renewal reminders, prompting customers to leave a Google review, assigning leads to a specific team, and much more. If automation is on the top of your priority list, engage a specialist like Bark Productions.

  4. More time to do what’s important
    Outsource your marketing efforts to free up time. Marketing is an important part of any business. But as a business owner, sometimes it may not be your forte and that’s okay! When you hire a marketing agency, it will free up your valuable time so you can focus on what you do best. Plus, if you’re engaging the right people, they’ll also take care of automation, saving you, even more, time and resources.

Marketing can be complicated. There are lots of different channels to pay attention to, and it’s easy to get lost or overwhelmed with the sheer volume of information. Plus, if it’s not your area of expertise, you’ll be spending a lot of time trying to figure things out. Having a marketing agency with the right expertise in your industry means you’ll have access to a curated marketing strategy that will save you time, money, increase your brand exposure and bring in qualified leads. Now is the time to take your marketing strategy to the next level, get in touch!

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